The SilverHawks action figure collection based on the animated series was produced by Kenner and first released in 1987. LJN, the makers of the ThunderCats figures, originally were to produce the SilverHawks figures but decided to pass on the project at the last minute. Each figure was packaged with a companion bird and, similar to the popular Super Powers Collection, had an action feature of some type. The second series of figures is harder to find than the first with Ultrasonic Quicksilver being the most difficult. The MonStar with Laser Lance, Copper Kid with Laser Discs, and the Copper Racer vehicle were not produced but were shown in the 1988 Kenner toy catalog. The series 1 Hawk Haven Fortress was never produced either, due to the high production costs it would incur. Figures for many characters, including Melodia and Poker-Face, were never made.
Several other pieces of SilverHawks merchandise were released in the 1980s including a board game, puzzles, and a plastic pencil pouch with the main characters on one side with a metal zipper. A set of pajamas were also produced which included wing flaps under the arms to more resemble the characters while wearing them.